At Khush Zouq, we celebrate the timeless elegance of cultural art
through handmade pieces that tell stories. Rooted in Pakistani traditions
and crafted with care, our collections preserve dying crafts, honour their
makers, and spark connection across continents. Each piece is made with
care for the Earth using biodegradable or recycled materials—because
beauty and impact can coexist.

Our collections are seasonal, inspired by traditional South Asian crafts and the people who keep them alive.
Each release focuses on a different form of heritage artistry, thoughtfully curated and lovingly made.

winter 2025 collection

The story of blue pottery

We begin our journey with Multani blue pottery—a
centuries-old tradition from the historic city of
Multan, Pakistan. With roots tracing back to Persian
influence, this distinctive art form is known for its
floral and geometric patterns painted in shades of
cobalt blue. The pottery is hand-shaped and painted
by master artisans whose skills have been passed
down through generations.

This first collection is both an homage and a hope—a
way of preserving a fragile craft by placing it in the
hands and homes of those who value culture,
sustainability, and story.

Social impact

At Khush Zouq, we believe art should delight the
soul while doing good in the world.


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