A Taste for Beauty. A Heart for Culture.
Khush Zouq (خوش ذوق)—an Urdu expression for one with refined taste—began with a love for storytelling, heritage, and handmade art. We believe that every thread, brushstroke, and carved detail holds a history worth cherishing.
Our pieces are crafted by skilled artisans from Pakistan—keepers of fading traditions who bring generations of craft into the present. Through fair and direct partnerships, we ensure artists are acknowledged, uplifted, and directly supported through every purchase.
With sustainability at our core, our collections are made using biodegradable or recycled materials, in limited editions that honour the integrity of slow, intentional making. Whether you’re a collector, a culture-seeker, or someone simply drawn to the poetry of handmade beauty—Khush Zouq invites you to feel at home.
Rooted in tradition, made with heart, and designed to make you pause—in joy, in wonder, and in connection.
Why the name Khush Zouq?